The brief was to create two invitations for the couple, one very feminine and the other very masculine. I also had to ensure I was highlighting the couple's personal taste and preferences so that it would be easily recognisable by their friends: Jenny loves shoes, and Michael loves cigars. While the invitations were made to look significantly different, they still wanted a similar style. The gradient background, the body-text type, and the vector graphics became the common ground for the designs.
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